Thursday, January 17, 2013
Saturday, January 12, 2013
Another great example to follow up on my last post about the recent tribute shoes: 9/11 Memorial Tie from Brooks Brothers. Can you get any more mainstream? And another great example of using September 11th to drive consumption/sales in the name of "doing good/donation." This was a recent offering (2012), but no longer available from BB. A boy's version is still being sold on the 911 Memorial website: https://www.911memorial.org/catalog/brooks-brothers-silk-tie-boys.html I did add the men's version as part of my collection.
The 9/11 Memorial TieItem# MA00488 $ 79.50
Description & features
To benefit the 9/11 Memorial, we crafted this updated version of one of our most memorable ties. This iconic "BB#1" striped tie i... s hand finished in our workrooms in New York City in the black and teal colors of the 9/11 Memorial logo. Wear it each 9/11 anniversary to honor those who fell and those who rose in response. Brooks Brothers will donate 100% of profits, but in any event no less than $40.00 per tie, from the sale of the Tie to the 9/11 Memorial. Pure silk woven in England. 3¼" width. 58" length. Dry clean.